While designing a clothing shop, it is necessary to keep in mind the brand’s design image, the clientele and the circulation within the shop. As this store caters mainly to men, the shop has taken a rustic and modernistic approach towards its interior design. This can be seen through their use of exposed materials such as textured concrete for their walls while establishing wood with black metal accents for their clothing racks. The usage of gold accents along their walls and shelving enforces a sense of elegance and luxury and ensures visual interest. The clothing racks have been placed strategically to improve customer circulation and intrigue the customer enough to explore the store further.